Watch our short video showcasing the blue glazed faience cladding designed, supplied and installed by us on the award winning Academy House.

Szerelmey were contracted to undertake the delivery of a stunning new façade for the Sports Direct HQ and flagship clothing store, Flannels, on the corner of Oxford Street and Poland Street. John Robertson Architects devised a rich design that takes account of the building’s long history, settling on an Art Deco inspired approach that referenced the building’s former use as a famous cinema.

We are the leading specialist in the use of faience and terracotta for modern architectural and construction purposes. Faience and terracotta have the benefit of being exceptionally “green” materials. We design, supply, source, develop and install this material working in collaboration with our trusted group of manufacturers.

Read more about the awards here


film credit: Number Violet